Digital Marketing Learning Pathway
Course One: Digital Marketing Fundamentals
This course provides a complete foundation in digital marketing, teaching you how to develop smart strategies that help brands grow online and showcase your skills to potential employers.
Learning skills:
- Identify strategies to attract, engage, and convert audiences by using social media, video marketing, and email marketing across multiple digital channels.
Length: 3 hrs. at your own pace.
Once you’ve signed up for a course.
Contact us to receive a checklist included in this pathway and learn how we can provide additional support to help you secure a role in digital marketing:
marketing.team@digitalproficiencyai.com
- Create a digital portfolio to show real examples of your work.
- Get a checklist with step-by-step instructions to help you create your portfolio.
Course Two: SEO & AI SEO Google & AI Results
This course teaches you how to make websites and content show up on Google and other search engines, including the latest AI-powered search tools. Learning these skills helps you get noticed by employers and land jobs in digital marketing. Step-by-step system to master both traditional Google SEO and the new frontier of Generative Engine Optimization (GEO).
Learning Objectives:
- Master keyword intent and AI-accelerated content workflows to secure first-page rankings.
- Apply strategies to ensure a brand remains visible and trusted by both human searchers and modern generative AI engines.
Length: 3 hrs. at your own pace.
Once you’ve signed up for a course.
Contact us to receive a checklist included in this pathway and learn how we can provide additional support to help you secure a role in digital marketing:
marketing.team@digitalproficiencyai.com
- Create a digital portfolio to show real examples of your work.
- Get a checklist with step-by-step instructions to help you create your portfolio.
TikTok Marketing Strategies
Learn how to create viral content, master theTikTok algorithm, and take advantage of trending sounds and hashtags. Boost views with duets, collaborate with influencers, run engaging competitions, and hack TikTok engagement to maximize your reach and growth on the platform.
Length: 3hrs.
Learning Objectives:
- Apply TikTok strategies to create viral content, leverage trending sounds and hashtags, and increase audience engagement.
- Implement growth tactics such as duets, influencer collaborations, and competitions to maximize reach and build a strong TikTok presence.
Once you’ve signed up for a course.
Contact us to receive a checklist included in this pathway and learn how we can provide additional support to help you secure a role in digital marketing:
marketing.team@digitalproficiencyai.com
- Create a digital portfolio to show real examples of your work.
- Get a checklist with step-by-step instructions to help you create your portfolio.
Apply Data Analysis to make digital marketing decisions
Employers aren't just looking for someone who likes social media; they are looking for someone who understands the business of social media. Learning to track performance and create reports, you show a company that you aren't just guessing, you are using real information to make their business better. Learn to measure ROI, track performance with reports and audits, outsmart competitors with actionable data, use Facebook Pixel and Google Analytics for more conversions, and discover powerful tools that give you an edge.
Length: 2.5 hrs.
Learning Objectives:
- Track and measure social media performance using tools like Facebook Pixel and Google Analytics to optimize campaigns and boost ROI.
- Develop actionable strategies to outsmart competitors, leverage data, and use social media tools effectively to increase conversions and revenue.
Once you’ve signed up for a course.
Contact us to receive a checklist included in this pathway and learn how we can provide additional support to help you secure a role in digital marketing:
marketing.team@digitalproficiencyai.com
- Create a digital portfolio to show real examples of your work.
- Get a checklist with step-by-step instructions to help you create your portfolio.